A property touch in InternetWorld Sweden
Magnus (The Believer)Was delighted to see not one, but two articles about the property related issues in an issue of InternetWorld Sweden.
Social media in a residential property company
An interview is conducted with Thomas B. Walden, Head of Information & Marketing at Henry Ståhl Fastigheter AB. A large regional residential building and property company in Norrköping, Sweden.
The article describes how Thomas for many years has focused on making the communication from the property company more 'human' then just a lot of technical jargon. From the knowledge of new technology he understands that the power has shifted to the individual consumer, so one has to be where the discussion is going on.
One example is the residential project 'Knäppingsborg' where they also use a Facebook page, with 1100+ fans, on which there right now is a discussion on which retail shops should be included.
This project is the first and is used as trial, but they are already started to plan for an extension. The future may also include mobile applications.
Redesign of a residential property site
In each issue of InternetWorld a web agency is invited to come up with a better design for any website of their choice. In this issue InUse (which is the firm behind Hemnet's latest update) took on the site of StockholmsHem, a large municipality owned residential property firm.
Their aim is to, through the site, save money for the company, increase the interaction between neighboures and create a suistanable future. The result looks like a crossover between Mint & the live feed in Facebook.
The main idea is to add and connect sensors, like measuring energy, and making it visible and comparable using the site. A great idea.
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