About This Blog

A blog for those who believe in the smart use of Internet in the real estate industry. Learn more here.

About Me

ms_svart-vit_v2_100px.gif

My name is Magnus Svantegård (LinkedIn), live in Sweden, and is the Product Manager for Datscha and Partner in Stronghold Invest. I believe in smart use of Internet in the Real Estate industry.

My profile

View Magnus Svantegård's profile on LinkedIn

Login
Search
Blog Entries Per Category
Twitter
« The story behind Hemnet's mobile apps | Main | The perfect residential listing service »
Monday
Sep192011

QR codes used by a Swedish commercial real estate owner

This morning I walked past a construction site down town in Stockholm and something caught my eye.  

First I thought it was the fact that it was a construction site. Remember, I've a master in Civil Engineering, but then I realised what it was. Actually, two things, the billboard is used to: 

  • ask for input regarding what services to put a street level
  • promote using QR codes 

Ask for input

By using the QR code, or the printed url, one comes to a web page with a simple input form asking for tips. There is no list, voting or any other functionality. But at least, the company is trying to get input from the neighbours and people passing by.  

 

What is a QR code?

The QR code is that rectangle figure in the lower right corner that looks like a printing error. Each figure has a unique pattern which could be read by a QR reader. There are a large number of different readers and many of them available as apps for 'smart phones'.

 

The way is works is:

     1) launch the QR app

     2) point the 'camera' at the QR code

     3) the app scans the figure

     4) the app analyse the pattern and returns a URL link

In the example above, the link is http://www.wallenstam.se/om/projekt11/Bostader/Stockholm/Detalj/?ProjectId=4999  

My thoughts

First of all, impressed by the way Wallenstam is using new technology and social media in order to create buzz around a residential project. 

Secondly, I believe the QR codes could be of great use in the commercial real estate industry. Add them to posters in empty space locations that today (just) have a number to the broker/owner. The benefit of this is that it's easy for someone that walks by to use the phone to scan the code and then surf for more details. Furthermore, (this is the best thing) the link is saved in app and could be used when wanting to go back to the information.

Here is an article about the use of it in the US with a great quote.  

"Building owners love the idea, using technology in a very competitive market. Our only cost is paper and the time to put them up," Reuter said.

 

References (20)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Newsworthiness means a topic obtaining satisfactory importance towards the public or maybe a special crowd to bring about push attention as well as coverage.
  • Response
    Response: USHUD
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    Response: USHUD
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    Response: comprar ereader
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    Response: check this out
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    It seems sometimes another engineering tags along and gets everybody in land energized. At this time that innovation is QR Codes.it is really why we exist, advancement is remunerated, execution is worshiped.
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    thebeliever.se -- Smart use of Internet in Real Estate (Magnus Svantegård) - The believer - QR codes used by a Swedish commercial real estate owner
  • Response
    This type of the custom essays are written by the good and more knowledge writers are wrtten and the essays are using for all students are must be need to write the essays and read and write.
  • Response
    Prestige Lakeside HabitatPrestige Lakeside Habitat Review
  • Response
    Prestige Lakeside Habitat Prestige Lakeside Habitat ReviewPrestige Lakeside Habitat location Prestige Lakeside Habitat Price
  • Response
    Prestige Lakeside Habitat Prestige Lakeside Habitat ReviewPrestige Lakeside Habitat Varthur Main Road Prestige Lakeside Habitat location
  • Response
    Hiranandani Queensgate Hiranandani Queensgate Review Hiranandani Queensgate Bangalore Hiranandani Queensgate Location
  • Response
    Brigade Plumeria Brigade Plumeria Location Brigade Plumeria Bangalore Brigade Plumeria Price Brigade Plumeria Amenities
  • Response
    Response: Daytona 2016

Reader Comments (1)

Excellent stuff with wonderful information! I'm new here and loving the post! The property contains more privileges and services that are offered to the buyer at the time of sale. When a seller sells its assets to a purchaser, he or she can meet directly with the buyer and ask prices. This seller can not understand your needs and the needs of customers directly and try to improve the structure.Thanks for sharing this great info!
November 22, 2011 | Unregistered Commenterproperties for Sale

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.