The confusion about the Cloud, Web based and SaaS

I'm often caught up in discussions about 'the cloud', web based, SaaS and so on. There seems to be a lot of confusion and different understandings around this topic.  

First of all, 'the cloud' is (foremost) about marketing

The use of Internet didn't start with the word 'cloud', but I see three main reasons why the use of the word 'cloud' has spread so fast:

1. people's eager to find new things  (the fuel for marketing)
2. the use of Internet was matured enough for the corporate world 
3. the growth of PasS and IaaS liked services    (see below)  

I believe the strongest reason is the marketing part. Never underestimate the eager to sell old stuff in a new package. The 'cloud' was also the perfect excuse to create events and for journalists to write articles.  

The levels of 'the cloud'

On a high level 'the cloud' is all about "using the the Internet". However, the Internet has evolved so much over the last years that it make sense to divide it into different levels. It is now common to divide Internet based services into three levels:

• SaaS - Software as a Service     
• PaaS - Platform as a Service           
• IaaS - Infrastructure as a Service 

Software as a Service (SaaS) 

Probably the most common 'cloud' service is the 'Software as a Service' (the name was started to be used in 2001). Instead of installing the software on your computer, you only 'run' it in you web browser. (No installations or upgrades.) More commonly known as 'web based' or 'Internet Based'. Of the different cloud versions, this is the only one the end user every will see.

OpenCrowd describes it as...

Examples of SaaS services are Projectplace (Swedish collaboration tool), Fortknox (Swedish accounting 'software'), Real09 (property management tool), Squarespace (brilliant blogging platform) and, of course, the most common examples, Salesforce (CRM) or Google Apps (email and more). More examples at OpenCrowd.  

Platforms as a Service (PaaS) 

This one is a bit trickier to understand for many end users. A 'platform' is for "application development and delivery". In other words, this is a service used by companies to create and deliver SaaS solutions. 

OpenCrowd describes it as...  

Salesforce is marketing it's service with the words... 

"What Does It Take to Develop PaaS Apps? 
A lot less than it used to. To develop software, you once had to buy databases, servers, networks, and a host of development tools. And then you needed the staff to install, optimize, and maintain it all.

With PaaS, you can avoid those investments and focus on developing applications instead." 

Examples of PaaS are Amazon AWS, Google App Engine and Salesforce Force.   

Infrastructure as a Service (IaaS)  

This level is all about the foundation of running a software in the first place. For example, servers and storage. 

OpenCrowd describes it as...  

Examples of IaaS are Amazons AWS services like EC2. 
Read more about IaaS here. 

Is ASP the same as SaaS?

Two concepts that are similar but have some differences. 

ASP - Application Service Provider 
"One instance of a software running suitable for the one customer". 
(It is then possible to then have several instances on the same server, but one per customer.) 

SaaS - Software as a Service  
"A single software will serve many clients."

In other words 
An ASP supplier commonly focus on a packaged-base approach (for example, they could offer many different solutions from different software companies) while SaaS takes product approach. An ASP provider need not be a manufacturer of the product, but a SaaS solution has been designed, built, delivered, configured and implemented normally by a single party who has total control of the system. However, it is quite common for providers of 'old' client/server products to offer their solutions as an ASP solutions from their own data centers, but still one instance per customer. In other words, no SaaS. A great paper on the difference of ASP and SaaS is found at Luit InfoTech. 

The great SaaS test 
I recommend to ask the supplier if they are able to set a demo account within 15 minutes. If they can't, they aren't a cloud supplier.  

Is web based always SaaS?

Nope!
As always when something is popular and in the press, "everyone" wants to shine. However, a service could be web based but not (according to me) in 'the cloud'. This is when a software is installed locally and the reached using a web browser. Yes, it is web based but not part of 'the cloud'. 

Below is a great example of this from a 'cloud' supplement to SvD (one of the two largest daily papers in Sweden). Out of 37 services listed, only 9 was actually 'cloud' services! 

The rest were ASP solutions.  
Nothing wrong with that, but it ain't the cloud! 
There is even a name on that SoSaaS...   

Finally, Keep it simple 

If talking to potential clients, keep it as simple as possible. Start using the word 'web based' and if they still (?) are following you, there may be reasons to explain a bit further more exactly what type of service you delivery.

However, don't forget that the user is first of all interested in the benefits.  

Working mobile at 16 Mb/s....

Have to say I'm rather impressed by my new mobile internet subscription...

The network (HSPA Evolved) is from the Swedish operator 3. 
Go remote. 

The iPAD - the perfect management gadget?

Over the last week I've been delighted (yes, that's the word) to get my hands on the latest product Mr Jobs says I need to have; the iPAD.

The perfect management tool

The more I've used it, the more I'm convinced that it is perfect for any top manager.

Straightforward - I see a set up with four (4) buttons:
   1. the mail 
   2. calender 
   3. web browser  
   4. the company App (see below)

Mobile - Smaller and lighter than a laptop, but big enough to read the text

Fast - one click and it starts in a second, no waiting to boot...

Easy to use - their first requirement is always 'one-click' (here you have two)

No multitasking - Yes, that is correct, that is a feature... (for those users)

Long productive - With a 10h battery (for active use) it full have fuel for the entire day

Gadget - Yes, you will see young and stylish out using it

The company App  

A click and a dashboard with the most important parameters for their business should be presented.

For a CEO in a property company that could be:
   * income reports 
   * latest sales figures
   * ten largest rent agreements due in a month 
   * number of support issues handled per day (vs not resolved in a 3-days)
   * ... 

It should be on one screen mainly in graphs, with one one level of further details.  

The example is from a service called Roambi (check out there video).

My thoughts

I don't see the iPAD as primary an laptop replacement. More a gadget for those who don't bother carrying around a laptop but, if honest, should be more productive if they had update to date information at the fingertips. 

What's your thoughts?

Update 15th may
Found an excellent post on what an iPAD could do to your family.
http://chucksblog.emc.com/chucks_blog/2010/05/what-ipads-did-to-my-family.html

Never underestimate to do something other do great brilliantly.

Augmented Reality Real Estate Valuations

Joel Burslem who writes the blog Future or Real Estate Marketing has a great story about a French residential brokerage firm that has developed a valuation tool using augmented reality technology.

See the video here.
Looks great!

More on Augmented Reality

For further reading on the topic see an earlier post.

GPS - the killer app for mobile services in real estate

In the real estate industry there is a saying that it's all about 'location, location and location'. If that is true, then the possibilities are endless when GPS functionality is coming to the mobile devices.

Here are a few examples of the applications that have been released over the last 6 months.

Layar

This is a very impressive solution where you point your mobile phone's camera on the buildings and get information about apartments for sale. You've to see the video below.

From the Techcrunch blog post:
"Layar is a so-called ‘augmented reality browser’, an application that turns you mobile phone’s camera viewer - only on Android-powered phones for the time being - into a full-fledged information portal and local business search engine. It essentially puts an information overlay on top of your camera view, bringing digital data of various sorts into play whenever you’re looking at or for something in the real world.

Imagine being on the look-out for a great new place in a street nearby your current apartment or house and seeing all the real estate listings, with some details and pricing included right from your mobile device as you’re walking down the street. Imagine watching status updates your friends pushed to social networks roll in with location information attached to them (e.g. ‘Tweets Nearby’). Imagine finding information on ATMs, public transport etc. in a city you’re visiting just by starting up the camera on your mobile phone. And thanks to an integration with Google Local Search, how about being able to look up contact information and reviews for businesses (e.g. restaurants, bars, etc.) in your direct neighborhood with one-click dialing capability?"

It's created by the Dutch company Layer for the Dutch market. More about the service at Techcrunch, weconverse (swedish), Engadget and ReadWriteWeb.

Zipcar

The US based car pool service (also in London) showed off a great iPhone app at the latest Apple keynote. Below is a CNET video from the event.

I like the quote in the beginning "25% of our Zipcare members he says that his life is on their iPhone". Additional reading at Springwise and Wired.

Zillow

The famous US based automated valuation service for single family houses has released a great iPhone app using the GPS functionality.

More reading at Zillow, PropertyPortalWatch, and Drew Meyers (Zillow employee).

Taxi Madrid

"Taxi Madrid is an useful tool for taxi cabs travelers to calculate routes, distance, time and fares on map.It will use GPS to determinate your actual address and calculate all the taxi ride cost to the point you want to go." From the blog.

Further reading at TechCrunch.

To sum up

Those where just a few teasers on what could be done using the GPS functionality in mobile devices. More examples could be found in the Wired 'Inside the GPS revolution' article.

I believe there will be great efforts to create location based applications for the real estate professionals in the near future. Just wait and see...