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My name is Magnus Svantegård (LinkedIn), live in Sweden, and is the Product Manager for Datscha and Partner in Stronghold Invest. I believe in smart use of Internet in the Real Estate industry.

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Thursday
Sep292011

The story behind Hemnet's mobile apps

During the web conference 'Webbdagarna' in Göteborg last week, Hemnet presented the story behind their mobile apps. 

The presentation is streamed via Bambuser.  
Part 1: http://bambuser.com/channel/stefanwaborg/broadcast/1989260  
Part 2: http://bambuser.com/channel/stefanwaborg/broadcast/1989330 

The representative from Hemnet is Anders Nystedt, Controller Hemnet (http://twitter.com/#!/enders). And yes, it's in Swedish.  

 

Take aways

The main points from the presentation where;

Hemnet 

  • started in 1998
  • four different versions launched 1998, 2001, 2009 and 2011
  • 1,3 million unique web browsers per week
  • 7 million objects are viewed every week
  • average stay 10 minutes

Mobile app

iPhone

  • launched in 2009 August
  • 500 000 installations
  • 140 000 unique users every week (and growing)

Android

  • launched in 2010 July
  • 125 000 installations
  • slower growth

 iPAD

  • launched in 2011 January
  • 100 000 installations
  • traffic as the Android

 Financing

  • ad supported 
  • especially from banks 
  • 11 million ad views per month

My thoughts

Great presentation to gain insight in the statistics about the Hemnet Apps. 

 

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