The story behind Hemnet's mobile apps

During the web conference 'Webbdagarna' in Göteborg last week, Hemnet presented the story behind their mobile apps. 

The presentation is streamed via Bambuser.  
Part 1: http://bambuser.com/channel/stefanwaborg/broadcast/1989260  
Part 2: http://bambuser.com/channel/stefanwaborg/broadcast/1989330 

The representative from Hemnet is Anders Nystedt, Controller Hemnet (http://twitter.com/#!/enders). And yes, it's in Swedish.  

 

Take aways

The main points from the presentation where;

Hemnet 

• started in 1998
• four different versions launched 1998, 2001, 2009 and 2011
• 1,3 million unique web browsers per week
• 7 million objects are viewed every week
• average stay 10 minutes

Mobile app

iPhone

• launched in 2009 August
• 500 000 installations
• 140 000 unique users every week (and growing)

Android

• launched in 2010 July
• 125 000 installations
• slower growth

 iPAD

• launched in 2011 January
• 100 000 installations
• traffic as the Android

 Financing

• ad supported 
• especially from banks 
• 11 million ad views per month

My thoughts

Great presentation to gain insight in the statistics about the Hemnet Apps.