My name is Magnus Svantegård (LinkedIn), live in Sweden, and is the Product Manager for Datscha and Partner in Stronghold Invest. I believe in smart use of Internet in the Real Estate industry.
Hemnet, the leading residential listing service in Sweden, has upgraded their mapping service.
The new (highly) improved service is provided by Hitta.se, a national "yellow paper" service which has focused highly on the mapping functionality to attract visitors.
The pressrelease is found here (in Swedish).
I had the opportunity to sit down with the founders, Per Wigart and Rolf Andersson, of FastighetsSverige (a Swedish real estate magazine) the other day. Their lifestyle magazine, with a strong real estate focus, which was started 1½ year ago, has became a great success in Sweden.
Going online with style
It's common for newspapers to put some of their articles online. Some even provides a PDF version, but it could be done better, like they have down. Below is a screenshot from the latest issue of FastighetsSverige provided online through a service called E-magin.
(The service E-magin is provided by Leanback Sweden AB.)
The visual effect would be that off a flipping through a magazine, you're able to zoom and quickly jump between pages. Furthermore, it is possible to click on the ads (try Datscha's ad on page 53). If you are a subscriber you will receive the online version at the same time as the paper goes to the printshop.
Great product, brilliant online execution!
The technology to create 360 pictures has been around for years but that doesn't mean that someone is using it great. However, today I got a tip that Eklandia (a large Swedish property firm) is using it in a clever way.
It's not the 360 picture that is impressive but how they have implemented it to the floor plan and that you easily could see on the floor plan where the camera is pointing. Take the tour using this link. The entire market material is found here.
CoMotion is the company behind it and from visiting their site I could also see that they are doing the same for Vasakronan and Fabege.
Are you wondering how your future customers (or colleges) are using new technology? Take a look at this video from a the Churchill Club event 'Next Generation Innovation' , run by Guy Kawasaki, interviewing youngsters about their use of mobiles, Internet and PC.
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First of all, everyone in marketing should take notice (even though marketing won't go away, your next campaign may need to be different), but not to far away these young people will start looking for employers and a place to live. How do you attract them?
Source: Drew Meyers blog
Check out this video from the Salesforce "Future of Software" event in London on the 13th September. (There could be a need for a leaving contact information to see it.)
The event is two hours, but you're able to jump between the different parts.
Marc on the SaaS model: fast forward to 64 minutes in to the presentation
Click on the Carbon Trust in the menu and wait to Marc is back. It's also possible to click in the timeline box to jump in the presentation.
A business case: take a look at the Total Jobs presentation (by the way, this guy has brilliant presentation skills!)
Source: found the video at the "Where is the upside?" blog
Magnus (The Believer)